Our Mission

Readers

To be the best outlet for wing, parawing, SUP foil and surf foil information on the planet, creating content, testing equipment, sharing technique, reviews, travel guides, videos, news and much more.

Industry

To offer the best return on investment for your marketing plan with real readers, real engagement and tangible statistics that make your budget go further.

Technology

To have the most up-to-date and user-friendly platform in the industry with easy access to our content through the Magazine, App, Website and Social Media platforms.

THE NUMBER ONE RESOURCE FOR ALL YOUR WING/FOIL/SUP AND SURF NEEDS

Our Audience

260k

Website Visits

31k

Social Media Followers

5.5m

Social Media Reach

4k

Newsletter Subscribers

13.6k

Digital Magazine Readers

175k

Video Views

5k

Podcast Listeners

13.6k

Mobile App Downloads

17k

Votes Cast in Readers Awards

Mobile App Downloads

Apple: 4.1K

Android: 1.9K

Total: 6K

Tonic Mag is truly global, with more readers from every corner of the world. With the highest concentration in Europe and the Americas. We reached 161 countries in the last two months.

Top Countries

2.United States23.61%
3.United Kingdom9.97%
4.Australia9.56%
5.France6.93%
7.Germany4.29%
8.Italy3.65%
9.Canada3.55%
10.New Zealand3.27%

Audience

Age 18-24

24%

Age 25-45

58%

Age 55+

17%

Male

68%

Female

32%

Key Demographic

25-45

Our Technology

Tonic Mag is unique in the sense that all our technology is built in-house. Many magazines claim to be digital, but are they? Our magazine is built from the ground up to be seen online, from the font size to the dimensions of the pages. Next, we use our own bespoke technology to publish the magazine, not a cheap third party piece of software with limited controls offering a poor user experience.

This means we can use videos that run directly on the pages, our magazine fits on all devices and it runs at a lightning pace too, no one waits for pages to load.

In recent years we have upgraded our platform, following the shift to mobile devices. Ask yourself when was the last time you looked at your phone? We are guessing it wasn’t long ago Tonic Mag is now always in your pocket!

Our Mobile App

Two years ago, we totally redesigned our mobile App to suit modern smartphones. Gone is the “page flip” you see on your desktop, this doesn’t fit very well on a mobile device. Instead, we have developed a unique format that allows readers to enjoy the articles, view images and gives them the ability to watch videos too.

More than this, we’ve put our entire back catalogue of tests, technique, magazines, news stories and videos right in the palm of your hand. You’ll never be without Tonic Mag as long as you have your phone with you!

Working With You

We pride ourselves on working with you to help you get your message across to our audience. We work with brands and businesses in some unique and engaging ways. We can create editorial content, tests, travel guides and features that help tell your story about your brand or product.

Video and Written Reviews

Our tests are impartial, honest and the most respected in the industry. The Tonic Mag test team has a vast knowledge and includes top-level wave riders, pro freestylers, dedicated freeriders, experienced foilers and even international level competition judges.

Armstrong A-Wing XPS Mk II 2025

Cabrinha Union Prestige 905 2026

Ozone Flux V2 2025

Editorial Content and Features

If you have a particular story that needs telling or a rider you want to focus on, we can work with you to create the content that will maximise impact. We have a dedicated team of journalists who are exceedingly experienced in their field. We are highly skilled at coming up with unique concepts and ideas that are original and engaging.

Tonic Mag can put your brand and business right in front of our genuine target audience.

Social Media Success

Kai has surfed in more spots across the world than one…

51k Views

Throwing it back to when Sam Light and Tom Court…

38k Views

Discover the latest innovation in wing foiling…

36k Views

You’ve probably heard the buzz about parawings…

23k Views

What’s in the package? Stoked to see this arrive…

9k Views

Meet Vrinda Hamal, a true waterwoman! She’s built…

5k Views

Advertising Opportunities

We have various options available to you, and we are always ready to tailor a bespoke package that is right for your business. We offer display advertising in the magazine; this is also placed on the website and within the App.

Additionally, we can offer display advertising for kite schools and small businesses across the website. Our team are experts at driving results, and we offer the best return on investment in the industry with 24/7 statistical analysis and many other benefits not provided by anyone else.

Magazine Packages

We no longer just sell adverts! Instead, we offer digital marketing subscription packages, easier, simpler and offering you a much bigger return on your investment!

Diamond

Pos: Front of Magazine

Unlimited Reviews / Year

PR and News Posted

DPS Advert In Digital
Magazine

Your digital magazine advert will appear 4x more often in our Mobile App

FREE Sponsored Ad

FREE Banner Ad

Appear as a Featured Brand

Ad Size: DPS Only

Ruby

Pos: Front of Magazine

4x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 3x more often in our Mobile App

FREE Sponsored Ad

FREE Banner Ad

Appear as a Featured Brand

Ad Size: DPS or Single

Sapphire

Pos: Front of Magazine

3x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 2x more often in our Mobile App

FREE Sponsored Ad

No Banner Ad

Appear as a Featured Brand

Ad Size: DPS or Single

Emerald

Pos: Front of Magazine

2x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 1x more often in our Mobile App

FREE Sponsored Ad

No Banner Ad

Appear as a Featured Brand

Ad Size: DPS or Single

Website Only Packages

We have a new website only support package, for brands who just want to support us and also get their PR and news shared along with the option of product testing. This is a great option for smaller brands, or smaller budgets who want to be involved with Tonic Mag.

Opal

1x Reviews / Year

PR and News Posted

Contact

If you want to find out how Tonic Mag can help promote your brand or business to the biggest audience of wing, foil, SUP in the industry, get in touch!

Lucy Milnes – Sales Manager
[email protected]